The New AI-Driven Design Workflow
How Subframe is redefining design workflows with AI, real code, and a new way for designers and devs to build together.

In this episode of Built in Public, we sit down with Filip Skrzesinski, co-founder of Subframe — a next-gen design tool that’s transforming how designers and developers build together.
We explore how Subframe is rethinking product design workflows by combining visual design, real code, and AI from the ground up. Filip walks us through how Subframe makes it possible to design with real React components, generate production-ready code, and speed up collaboration between design and engineering — all inside a WYSIWYG interface built for today’s AI-powered builder economy.
🚀 Topics Covered:
- Why design workflows are stuck — and how AI is changing that
- How Subframe helps designers think in systems from day one
- Replacing Figma-to-code handoff with real code-based design
- Live demo: building and exporting pages using Subframe + Bolt
- The rise of the design engineer (and why you might be one soon)
Whether you’re a startup founder, product designer, or frontend dev, this episode will shift how you think about design and development in the AI era.
🛠 Try Subframe → https://subframe.com
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