How SaaS Founders Can Rank on ChatGPT Shopping

OpenAI has introduced ChatGPT Shopping, a feature that lets users discover and buy products directly inside ChatGPT. The initial rollout is for physical goods through Etsy and Shopify. For SaaS founders, this matters because the same discovery and checkout infrastructure will apply to software and digital tools.

1. What ChatGPT Shopping Is Today

When a user types a query with shopping intent, ChatGPT shows a product carousel with details such as price, ratings, and availability.

• Etsy products are already live.
• Shopify merchants are next.
• Checkout runs on Stripe using the new Agentic Commerce Protocol.
• Ranking is organic and based on relevance, data quality, and trust signals.

2. Why This Matters for SaaS

ChatGPT already recommends SaaS tools when users ask questions such as “What is the best AI video editor?” or “Which CRM works for startups?”

• The checkout rails for SaaS are already in place through Stripe subscriptions.
• Once OpenAI opens SaaS integration, users will be able to discover and subscribe inside ChatGPT.
• This will create a new channel of distribution similar to SEO, but with fewer competitors at the start.

3. How SaaS Founders Can Prepare

Make your product discoverable

• High quality reviews will become marketing gold as AI starts to learn how to parse between real and fake. This is where a marketplace like B150 is super powerful as each review will be conducted by a human lead expert team.
• List on SaaS marketplaces: B150 Marketplace, AppSumo, Product Hunt.
• Use clear metadata: description, pricing tiers, features, integrations.

Add structured data

• Use schema.org markup on your site.
• Include fields for pricing, screenshots, features, and reviews.

Set up Stripe subscriptions

• Use Stripe Billing so you are aligned with ChatGPT’s checkout system.

Collect and expose reviews

• Store reviews in structured format, not screenshots.
• Make ratings visible in ways machines can parse.

4. Why B150 Marketplace Is Important for SaaS

Shopify and Etsy do not support SaaS products. B150 is designed for software and AI tools.

• Listings are structured for ChatGPT to parse.
• Community reviews and usage data provide authority signals.
• The marketplace is being built to connect directly once SaaS subscriptions are live in ChatGPT.

Listing on B150 is the fastest way for SaaS founders to prepare for ChatGPT Shopping.

Conclusion

ChatGPT Shopping is the next major discovery layer. Right now it is focused on physical goods, but SaaS will follow. The steps are straightforward: structure your data, use Stripe, collect reviews, and list on SaaS marketplaces.

👉 Sign up for our beta to be among the first to list your SaaS on B150 Marketplace to be ChatGPT-ready.