Emerging GenAI Careers: The Roles Defining the Builder Economy

Generative AI is not only changing the way we work, it is also changing who does the work.

In the early 2000s the internet created social media managers. The mobile boom gave rise to app developers. Today, Generative AI is introducing a new wave of careers that did not exist five years ago.

At B150 we call this the Builder Economy. It's where Vibes become hybrid roles that live at the intersection of design, engineering, storytelling, marketing, music, and strategy. They are not just jobs but identities that define a new generation of builders.

Vibe Coding

What is Vibe Coding?

Vibe Coding is programming guided by natural language. Instead of writing every line of syntax, builders describe what they want in plain words and AI generates the code. The term was popularized by Andrej Karpathy in 2025 and it is transforming who can build software. Vibe Coding allows developers and non-developers alike to prototype faster, test more ideas, and focus on user experience rather than technical overhead.

Vibe Coders appear most often in roles like Product Engineer and Design Engineer.

• Product Engineers prototype AI features, refine product direction, fix bugs, and evaluate models.
• Design Engineers maintain design systems, build reusable components, and bridge design with front-end development.

Both Product Engineers and Design Engineers are examples of Vibe Coders who move quickly while keeping quality intact.

Vibe Filmmaking

What is Vibe Filmmaking?

Vibe Filmmaking is the art of storytelling with generative video tools. A Vibe Filmmaker uses platforms such as Runway, Sora, Midjourney, or Veo to create visuals, edit sequences, and even complete short films.

Vibe Filmmakers can generate concept art, maintain stylistic continuity, and either collaborate with creative teams or operate as solo creators. In many cases a single Vibe Filmmaker can achieve what once required a full production crew.

Vibe Marketing

What is Vibe Marketing?

Vibe Marketing combines AI creativity with growth strategy. A Vibe Marketer uses AI to generate campaigns, automate personalization, and analyze performance at speed.

Vibe Marketers can instantly create ad copy, social posts, or email campaigns. They can also run hundreds of A/B tests in the time it used to take to run a handful. The result is marketing that moves at the speed of culture.

Vibe Designing

What is Vibe Designing?

Vibe Designing is creative direction enhanced by AI. A Vibe Designer leverages generative design tools to produce ideas quickly while curating and refining outputs into polished work.

Vibe Designers create brand visuals, prototypes, and systems that scale. They also build AI-driven workflows that integrate into design teams. Their value lies not in how fast they produce but in how they guide AI to produce work that feels original and human.

Vibe Music

What is Vibe Music?

Vibe Music is human imagination amplified by AI composition. A Vibe Musician is an AI Music Creator who uses tools like Suno, Udio, or Aiva to generate tracks, refine them, and produce adaptive soundscapes.

Vibe Musicians often create end-to-end compositions for small projects or serve as specialists in larger productions where scale and experimentation matter.

Vibe Strategy

What is Vibe Strategy?

Vibe Strategy is the practice of leading AI adoption across organizations. A Vibe Strategist is the evolution of the Prompt Engineer. They do not just craft prompts. They design systems, define success metrics, and align teams around AI initiatives.

Vibe Strategists ensure AI adoption is intentional, ethical, and measurable.

Why These Roles Matter

Across Vibe Coding, Vibe Filmmaking, Vibe Marketing, Vibe Designing, Vibe Music, and Vibe Strategy, the themes are clear.

• These careers blend creative and technical skills that were once separate
• AI fluency has become as important as coding or design once was
• Builders are inventing new job titles faster than institutions can keep up

This is the Builder Economy in action.

Join the Builder Economy

The future of work is not human or AI. It is human with AI.

B150 is the community where Vibe Coders, Vibe Filmmakers, Vibe Marketers, Vibe Designers, Vibe Musicians, and Vibe Strategists come together to collaborate and define the next era of work.

👉 Ready to explore these new careers? Sign up for B150 today and claim your place in the Builder Economy.